A multi-level understanding of trust development in contexts of blurred organizational boundaries: the case of crowdfunding

Are trust development processes in settings of blurred organizational boundaries different from those conventional settings, and if so, how? Taking the crowdfunding campaigns Fin-Tech Monzo as examples boundaries, we analyze how three main forms (individual, organizational, institutional trust) emerge interact campaigns’ online discourse develop a process model that captures distinct dynamics. We contribute to literature by highlighting increased dynamics co-existence forms, showing validation extra-organizational boundary spanners is crucial compensate for missing personal interaction boundaries. also derive managerial implications.